XOXO was founded in 1991 as a day to evening lifestyle brand with attainable price points. XOXO was one of the first junior / young contemporary brands to design and sell “runway to real-way” fashion apparel and accessories which were accessible to the average consumer. Delivering truly feminine, trend conscious looks within the fashion spectrum is the one constant element in XOXO’s success over time and as we continue to evolve.

The XOXO core consumer desires the affordable, wearable trend- conscious designs as well as innovative basics that are the essence of XOXO style.

The XOXO consumer is feminine, alluring, confident, modern & “In-the-Mix”.

“In-the-Mix” is XOXO’s way of describing the latest and hottest music, movies, technology and celebrities connected to modern pop-culture. Our XOXO consumer is aware of these trends and appreciates fashion that encompasses it.

A versatile 7in1 XOXO strap watch set to match your everyday attire.